But how can you tap into such power at your agency?
There are offline and online methods, but the only enduring solution is a software-based approach. When you think about it, your agency is a collection of individuals doing individual things throughout the day. What they do, what they're capable of doing, what they've done in the past are all valuable data points - as well as the output of their efforts. Bringing that information together can generate important insights for the agency that have impacts on resourcing for projects, costing and profit analysis, capabilities evaluation and so much more. It's the equivalent of having a "hive mind" at the agency that knows everyone, knows what everyone is working on and knows what everyone should be working on for maximum benefit to the agency and client.
Is your Agency Management System up to the task?
If your answer is "well, it doesn't connect everything, but it works.", the question you should be asking is - but does it work? If by "it works" you mean that it generates the basic data you need to keep the agency operating, then perhaps your expectations for what an AMS should do aren't high enough. If your AMS isn't giving you a competitive advantage by delivering revenue-building insights, then does it really work?
You can do better.
As we head into the last quarter of the year, consider setting the agency up for success in 2019 with an AMS that assimilates all your data. A good place to start is an online demo of the AQUA AMS system. It will give you a whole new benchmark of expectations for what an AMS should do for the agency at a price point you'll be hard-pressed to beat.
The Borg are constantly assimilating other cultures in a never-ending quest for perfection. With the right AMS, your agency can get ever-closer to its own operational perfection.