Buy, Borrow or Build

When you're looking to add a capability or competency to an agency, there are generally three...

Increase Agency Productivity This Summer With These 3 Tips

Twenty years ago, summertime was a slow time for agencies. Clients were on vacation, the hot days...

Your Own Crystal Ball

The movie "NEXT" is about a magician who can see 2 minutes into the future. That doesn't sound like...

Why Using Multiple Systems Costs More Than You Think

If you've ever tried doing your own plumbing, you know what a nightmare it can be. There are so...

Automating Document Management

Email has many purposes, but document management is not one of them. We send and receive documents...

The Benefits and Perils of Retainers

Retainers are popular with both agencies and clients because each view the retainer as a way of...

Are Sprints The Solution For Slow Teams?

We're not going to hold you in suspense; an article in the Harvard Business Review entitled ...

Why is Ghosting a Thing?

Before we can get into why it exists and what to do about it, let's make sure we all know what it...

His Needs, Her Needs

Agencies have needs and employees have needs. Why is it so difficult to align those needs...

The Hidden Costs Of Old Software

"Moore's Law", named after Gordon Moore, co-founder of Intel, suggests that the speed of computer...