Acquires Advantage Software

Ad agencies will have more resources available than ever!

As of January 2021, has acquired Advantage Software Company, LLC. is a leader in programmatic advertising built for the precision and scale of CTV, addressable and mobile advertising. With this acquisition, the two companies create a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, including planning and buying, tracking, accounting and reconciliation.


Advantage has over 40 years of experience making agency management more efficient and effective. Our mission has always been to provide top-of-the-line software and services to our clients. We’ll continue to function independent of, meaning you won’t lose any of the features or services you have come to know and love from Advantage.


Through and Advantage, your firm or media buying organization will have access to a wider array of tools and services to help you run your agency or media buying organization.


How will this acquisition affect your agency? and Advantage’s joint clients will see the benefits of this integration of solutions immediately. The union of services will help increase efficiency and relieve more pain points by:

        • Centralizing project management, creative proofing and resource management processes

        Consolidating and simplifying the media planning, buying and reconciliation processes while ensuring accuracy and auditability

  1.         Automating media buying across both digital and traditional media types
  2.         Streamlining all key operational processes with robust accounting features designed specifically for agencies and media buying organizations
  3.         Providing critical management information, media delivery and performance, multichannel visibility and other operating metrics in real-time
  4.          Eliminating multiple data entry points, siloed data and costly errors


This harmony of solutions and services makes using both and Advantage a winning proposition for any agency or media buying organization.


Statements from the president of Advantage and the CEO of

This acquisition demonstrates our joint commitment to helping agencies with centralized solutions for managing all media types and especially highlights our focus on providing innovative tools for managing broadcast and digital media. It also furthers our efforts to provide a robust, all-in-one solution for total agency management, in all areas of operations, with a focus on the future.

- Ellen Coulter, President of The Advantage Software Company


We are very excited to welcome the Advantage team to Together we will continue to focus on making our customers more successful by delivering integrated omni-channel workflow across both traditional and digital media, as well as continuing the development of Advantage’s suite of agency management software. We welcome the entire Advantage team to and look forward to working together with this talented group.

-Frost Prioleau, CEO of


Learn More

To learn more about what this acquisition can do for your agency or media buying organization, please email For more information about's platform and capabilities, please visit For more information about Advantage Software and capabilities, please visit




Back to Blog