20 Quotes Every Media Planner Should Memorize (and Use...)

downloadMedia planning is a tough job, full of complex data sets, difficult decisions and oceans of information. Add to that the endless meetings with Account, Creative and the clients,  and you've got plenty of opportunities to use some brilliant quotes. To help out, we've compiled twenty of the best that give you a mix of funny, smart and insightful. Memorize them all and you'll never be at a loss for words!

  1. “Marketing in the future is like sex. Only the losers will have to pay for it.” - Jon Bond
  2. “The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.” -  Brad Jakeman
  3. "It takes real planning to organize this kind of chaos." - Mel Odom
  4. "If you think it's expensive to hire a professional, wait until you hire an amateur." - Red Adair
  5. "When it's obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps." - Confucius
  6. "Never stop testing and your advertising will never stop improving." - David Ogilvydownload-1
  7. "Creative without strategy is called art. Creative with strategy is called advertising" - Jeff Richards
  8. "Planning without action is futile, action without planning is fatal." - Cornelius Fichtner
  9. “Content Doesn’t Win. Optimized Content Wins” – Li Evans
  10. “Think like a publisher, not a marketer.” – David Meerman Scott
  11. “Don’t measure what you can. Measure what you should.” – Philip Sheldrake
  12. “The best way to predict the future is to create it.” – Peter Drucker 
  13. "We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
  14. “Our jobs as marketers is to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg
  15. "Digital is the core of every integrated campaign. It's simply too powerful and offers up too many tools to play an incidental role anymore." - Oswald Marketing
Screen Shot 2018-04-06 at 5.33.44 PM16. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
17. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” - Erik Qualman
18. "Your brand is a story unfolding across all customer touch points." – Jonah Sachs
19. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
20. “It’s quite fun to do the impossible.” – Walt Disney

Now get out there and crush it with your new lineup of one-liners! And if you're looking for a better Media system to crush it with, we've got you covered there as well.  Hit the button below and we'll be happy to show you our stuff online or in person - in case you don't have enough of those kinds of meetings...

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