If you've watched your share of Star Trek episodes, you've come across an alien species called the Borg. On a search for perfection, they assimilate other species into their own collective "hive mind" and are considered one of the most formidable characters in the Star Trek series. Their greatest strength comes from the vast knowledge of all the cultures they've conquered and assimilated.

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It costs far more to win a new client than it does to keep an existing one.  Agencies tend to think that as long as Client Service has a good relationship with the client and the advertising is delivering against the specified objectives and KPIs, then everything's good, right?

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In the advertising space, we tend to think of ourselves as service providers vs product-based companies. But the reality is that every deliverable and even every methodology we apply to create a deliverable can be thought of as a product.

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If you've worked at an agency that experienced rapid growth, you know how taxing it can be on every part of the shop. It's a great problem to have, but one that requires foresight and planning to avoid the common pitfalls that can make growth more painful than pleasant. In this post, we'll examine some key areas that experience stress during rapid growth and share some ideas on what to do to...

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Agencies today face continual pressure to reduce their prices even as their costs of doing business continue to rise due to real estate, talent and technology. And the threat is real - clients are insourcing ever greater percentages of their advertising based on the perception that it's cheaper to execute in-house. As a result, agencies have to turn over every rock in search of ways to lower...

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When you're looking to add a capability or competency to an agency, there are generally three options on the table:

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If you've ever tried doing your own plumbing, you know what a nightmare it can be. There are so many kinds of pipes, sizes, connectors, sealants and materials that it's literally mind-boggling. And here's the best part; if you don't pair just the right materials you get leaks. Leaks that destroy your home. Leaks that drive you crazy trying to fix.

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"Moore's Law", named after Gordon Moore, co-founder of Intel, suggests that the speed of computer processors will double every two years. The theory has held true for the past 50 years and continues to be a reference for the speed of technology progression.

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"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be more accurate for the agency space. Massive clients like P&G who spend billions of dollars on advertising each year (P&G spent $7.1 billion in 2017) tend to dictate how agencies (and agency holding companies) position themselves in the marketplace.  That positioning; a balance between creative...

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Media planning is a tough job, full of complex data sets, difficult decisions and oceans of information. Add to that the endless meetings with Account, Creative and the clients,  and you've got plenty of opportunities to use some brilliant quotes. To help out, we've compiled twenty of the best that give you a mix of funny, smart and insightful. Memorize them all and you'll never be at a loss...

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