Knowledge is Power! The most successful businesses regularly analyze reports that provide actionable insights. In other words, the most relevant reports help leaders make informed decisions to improve and grow their business. Advertising agencies are service firms whose business includes creative projects and media buying, facilitating the need for unique information to stay fully informed.
If you resolved to reduce the amount of paper in your agency to save time, money and the environment, you’ve probably taken steps to implement the policy. Perhaps you’ve opted out of paper bank statements and vendor invoices, replaced your fax machine with electronic faxing and store documents in the cloud. Well done! But have you reached your paperless goal?
If you've watched your share of Star Trek episodes, you've come across an alien species called the Borg. On a search for perfection, they assimilate other species into their own collective "hive mind" and are considered one of the most formidable characters in the Star Trek series. Their greatest strength comes from the vast knowledge of all the cultures they've conquered and assimilated.
It costs far more to win a new client than it does to keep an existing one. Agencies tend to think that as long as Client Service has a good relationship with the client and the advertising is delivering against the specified objectives and KPIs, then everything's good, right?
If you've worked at an agency that experienced rapid growth, you know how taxing it can be on every part of the shop. It's a great problem to have, but one that requires foresight and planning to avoid the common pitfalls that can make growth more painful than pleasant. In this post, we'll examine some key areas that experience stress during rapid growth and share some ideas on what to do to...
Agencies today face continual pressure to reduce their prices even as their costs of doing business continue to rise due to real estate, talent and technology. And the threat is real - clients are insourcing ever greater percentages of their advertising based on the perception that it's cheaper to execute in-house. As a result, agencies have to turn over every rock in search of ways to lower...
If you've ever tried doing your own plumbing, you know what a nightmare it can be. There are so many kinds of pipes, sizes, connectors, sealants and materials that it's literally mind-boggling. And here's the best part; if you don't pair just the right materials you get leaks. Leaks that destroy your home. Leaks that drive you crazy trying to fix.
"Moore's Law", named after Gordon Moore, co-founder of Intel, suggests that the speed of computer processors will double every two years. The theory has held true for the past 50 years and continues to be a reference for the speed of technology progression.