Digital media evolves with breathtaking speed. Shifting audience trends and new advertising opportunities can make even the most seasoned media professional feel overwhelmed. How do you know which tactics will best reach your campaign goal? Fortunately, there are solutions that help you do just that.
Here’s a simple bird's eye view of a broadcast media planning and buying workflow. From start to finish, a standard step-by-step process for broadcast planning and buying looks like this:
Why Does Your Team Need an Integrated Media Workflow?
6 Reasons your agency should upgrade today
There are definite benefits of an integrated media workflow. Individual components, such as Accounting, Project Management and Media, are designed to seamlessly work together, simplifying processes.
1. Lower Operating Costs
As the New Year arrives, agencies are under tremendous pressure. Like many businesses, they need to be ready to respond to changes the next decade will bring (expected or unexpected). Here are seven steps to position your agency to thrive in the new decade.
There are definite benefits to using an integrated Agency Management System. Individual components, such as Accounting, Project Management and Media, are designed to seamlessly work together. This saves time and reduces the risk of human error when manually entering data from one system to another.
You don’t have to be in the agency business long before you realize there is one constant – change. Organizations can’t be afraid of it or shy away from it. Change is good and promotes growth. Trust the process of operational change management to help your business navigate through these murky (and often scary) waters.