Take Advantage

The Wayfair decision and its effect on advertising agencies

South Dakota v. Wayfair was a watershed decision in state sales taxation. Traditionally, a physical presence, such as a brick and mortar store, was required for a state to impose tax on sales of goods and services. The Wayfair decision shook things up by overturning previous rulings and upholding South Dakota’s law requiring...

There are definite benefits to using an integrated Agency Management System. Individual components, such as Accounting, Project Management and Media, are designed to seamlessly work together. This saves time and reduces the risk of human error when manually entering data from one system to another.

You don’t have to be in the agency business long before you realize there is one constant – change. Organizations can’t be afraid of it or shy away from it. Change is good and promotes growth. Trust the process of operational change management to help your business navigate through these murky (and often scary) waters.

Knowledge is Power!  The most successful businesses regularly analyze reports that provide actionable insights. In other words, the most relevant reports help leaders make informed decisions to improve and grow their business. Advertising agencies are service firms whose business includes creative projects and media buying, facilitating the need for unique information to stay fully informed.

If you resolved to reduce the amount of paper in your agency to save time, money and the environment, you’ve probably taken steps to implement the policy. Perhaps you’ve opted out of paper bank statements and vendor invoices, replaced your fax machine with electronic faxing and store documents in the cloud. Well done! But have you reached your paperless goal?

Advertising agencies are experts at advising clients on their business. If a product or service is too complex, the agency will work with the client to distill it down to the fewest fundamental attributes in order to end up with something simple to convey.

New business is the lifeblood of every agency, but does all new business have the same value to the agency?

Every agency uses metrics to track and measure the success of employees, teams and the business as a whole. These metrics are often called KPIs (Key Performance Indicators) within client organizations and the KPIs you choose determine what the agency values and also impacts the agency's culture. 

The economy is humming, businesses are growing and the employment rate in the US is at an all time high which means agencies everywhere are looking for people

The advertising agency model is over 100 years old and although there are countless versions of it, the reason it has lasted so long is because every competency represented has a purpose and reason for being there.