There are definite benefits to using an integrated Agency Management System. Individual components, such as Accounting, Project Management and Media, are designed to seamlessly work together. This saves time and reduces the risk of human error when manually entering data from one system to another.
You don’t have to be in the agency business long before you realize there is one constant – change. Organizations can’t be afraid of it or shy away from it. Change is good and promotes growth. Trust the process of operational change management to help your business navigate through these murky (and often scary) waters.
Knowledge is Power! The most successful businesses regularly analyze reports that provide actionable insights. In other words, the most relevant reports help leaders make informed decisions to improve and grow their business. Advertising agencies are service firms whose business includes creative projects and media buying, facilitating the need for unique information to stay fully informed.
If you resolved to reduce the amount of paper in your agency to save time, money and the environment, you’ve probably taken steps to implement the policy. Perhaps you’ve opted out of paper bank statements and vendor invoices, replaced your fax machine with electronic faxing and store documents in the cloud. Well done! But have you reached your paperless goal?
Every agency uses metrics to track and measure the success of employees, teams and the business as a whole. These metrics are often called KPIs (Key Performance Indicators) within client organizations and the KPIs you choose determine what the agency values and also impacts the agency's culture.
The assets of an advertising agency go in and out of the front doors every day, so it's crucial for the agency to have tools to measure, understand and optimize the utilization of those assets in the same way that factories need to measure, monitor and maintain the up-time for their production equipment.