"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be more accurate for the agency space. Massive clients like P&G who spend billions of dollars on advertising each year (P&G spent $7.1 billion in 2017) tend to dictate how agencies (and agency holding companies) position themselves in the marketplace.  That positioning; a balance between creative...

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"The best kind of innovations are the innovations requested by our customers." says Ellen Coulter, President of Advantage Software. Her company is living proof that organizations can be extremely successful without a large R&D Department if they simply listen to the requests of their customers.

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"To err is human" quoth Sir William hundreds of years ago, and nothing has changed since - especially when it comes to media planning and buying. 

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Whether it’s the ANA report that came out in 2016 making every client think their agency is essentially stealing from them, or the ever-increasing level of transparency being required by clients today, audits are becoming commonplace and have the potential to throw the entire agency into a tailspin of panic, anxiety and frustration for weeks or even months at a time.

 

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According to a recent Replicon study, timesheets are far and away the most disliked time-related activity in an organization. It’s no surprise then, that employees put off filling out their timesheets as long as they possibly can.

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