The Benefits and Perils of Retainers

Retainers are popular with both agencies and clients because each view the retainer as a way of...

Are You Ready To Be AOR?

"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be...

Customer-Driven Innovation

"The best kind of innovations are the innovations requested by our customers." says Ellen Coulter,...

The Advantage of an Integrated Media Capability

  "To err is human" quoth Sir William hundreds of years ago, and nothing has changed since -...

Are You Ready For An Audit?

Whether it’s the ANA report that came out years ago convincing every client that their agency is...

Eliminate Late Timesheets Once And For All

According to a recent Replicon study, timesheets are far and away the most disliked time-related...