It's the time of year for holiday parties and social gatherings of all types, so we've collected some of the best wisdom and quotable quotes from leaders and legends in advertising to make sure you're never at a loss for words.
Every agency uses metrics to track and measure the success of employees, teams and the business as a whole. These metrics are often called KPIs (Key Performance Indicators) within client organizations and the KPIs you choose determine what the agency values and also impacts the agency's culture.
The summer is over and we're quickly approaching that time of year where the forecasts you handed in back in December or February are going to prove prescient or embarrassing. This is the time of year when every bit of revenue counts and everyone's bonus is on the line. What are some smart moves you can make to end the year strong?
It costs far more to win a new client than it does to keep an existing one. Agencies tend to think that as long as Client Service has a good relationship with the client and the advertising is delivering against the specified objectives and KPIs, then everything's good, right?
Agencies are expected to be the hotbed of brilliant ideas and constant innovation, but when resources are strained, time is short and there's an ever-increasing amount of client deliverables to get out the door it's easy to let the focus on brilliance and innovation slip. Keep the light shining by incorporating an ideation deliverable into the culture of the agency.
"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be more accurate for the agency space. Massive clients like P&G who spend billions of dollars on advertising each year (P&G spent $7.1 billion in 2017) tend to dictate how agencies (and agency holding companies) position themselves in the marketplace. That positioning; a balance between creative...
There once was a time when the Client told the Agency what they wanted. The Agency filled out a Creative Brief. The Client approved said Brief and the Agency went dark for a few weeks only to return in the Creative Review to present a variety of concepts, each of which "delivered" on the Brief, but at different levels of creativity (as in; one concept was "way out there", one was "pushing it a...