To say that the COVID-19 Crisis has changed everything is an understatement. We are experiencing a new reality in the way we work, interact and live. No one really knows when we will return to normal, or what normal will look like. But even though times are uncertain, it's important not to be paralyzed with fear. Here are eight action items to take now.

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At Advantage, we’ve always had our employees spread out around the country and working remotely, so we are no strangers to what has to happen to keep business going and everyone informed.  We want to share some tips and techniques that we've used over the years using our software to make communication seamless.

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Do these examples describe time-keeping in your agency?

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With over 80% of US workers expressing a preference to work remotely, telecommuting is the future of the workplace.  The advertising industry has been a leader of using remote workers, especially with independent contractors.

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Setting prices according to the value you are providing to your clients can boost your profit margin and improve the quality of your agency’s work.

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The advertising industry is one of the biggest drivers of the growing freelance economy. Attracting the best creative, advertising and marketing professionals will boost the quality of your company’s work product and your brand. Here’s one strategy to attract the highest quality freelance workers no matter where your company is located.

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You don’t have to be in the agency business long before you realize there is one constant – change. Organizations can’t be afraid of it or shy away from it. Change is good and promotes growth. Trust the process of operational change management to help your business navigate through these murky (and often scary) waters.

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Do you track time for your employees? If not, you’re missing very important information to determine the success of your agency. For service-based industries like advertising, time tracking is critical. Without it, it’s impossible to see the full picture of your business.

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Agencies have needs and employees have needs. Why is it so difficult to align those needs successfully?

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According to a 2013 Replicon study, timesheets are far and away the most disliked time-related activity in an organization. It’s no surprise then, that employees put off filling out their timesheets as long as they possibly can.

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