Setting prices according to the value you are providing to your clients can boost your profit margin and improve the quality of your agency’s work.
The advertising industry is one of the biggest drivers of the growing freelance economy. Attracting the best creative, advertising and marketing professionals will boost the quality of your company’s work product and your brand. Here’s one strategy to attract the highest quality freelance workers no matter where your company is located.
You don’t have to be in the agency business long before you realize there is one constant – change. Organizations can’t be afraid of it or shy away from it. Change is good and promotes growth. Trust the process of operational change management to help your business navigate through these murky (and often scary) waters.
Do you track time for your employees? If not, you’re missing very important information to determine the success of your agency. For service-based industries like advertising, time tracking is critical. Without it, it’s impossible to see the full picture of your business.