"Moore's Law", named after Gordon Moore, co-founder of Intel, suggests that the speed of computer processors will double every two years. The theory has held true for the past 50 years and continues to be a reference for the speed of technology progression.
"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be more accurate for the agency space. Massive clients like P&G who spend billions of dollars on advertising each year (P&G spent $7.1 billion in 2017) tend to dictate how agencies (and agency holding companies) position themselves in the marketplace. That positioning; a balance between creative...
Media planning is a tough job, full of complex data sets, difficult decisions and oceans of information. Add to that the endless meetings with Account, Creative and the clients, and you've got plenty of opportunities to use some brilliant quotes. To help out, we've compiled twenty of the best that give you a mix of funny, smart and insightful. Memorize them all and you'll never be at a loss...
"There certainly will be job disruption. Because what's going to happen is robots will be able to do everything better than us. ... I mean all of us," said tech mogul Elon Musk, speaking to the National Governors Association.
"The best kind of innovations are the innovations requested by our customers." says Ellen Coulter, President of Advantage Software. Her company is living proof that organizations can be extremely successful without a large R&D Department if they simply listen to the requests of their customers.
"To err is human" quoth Sir William hundreds of years ago, and nothing has changed since - especially when it comes to media planning and buying.