Product Evolution

In the advertising space, we tend to think of ourselves as service providers vs product-based...

Growing Pains

If you've worked at an agency that experienced rapid growth, you know how taxing it can be on every...

Reduce Your Operating Costs

Agencies today face continual pressure to reduce their prices even as their costs of doing business...

Buy, Borrow or Build

When you're looking to add a capability or competency to an agency, there are generally three...

Why Using Multiple Systems Costs More Than You Think

If you've ever tried doing your own plumbing, you know what a nightmare it can be. There are so...

The Hidden Costs Of Old Software

"Moore's Law", named after Gordon Moore, co-founder of Intel, suggests that the speed of computer...

Are You Ready To Be AOR?

"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be...

20 Quotes Every Media Planner Should Memorize (and Use...)

Media planning is a tough job, full of complex data sets, difficult decisions and oceans of...

AI's Impact On Agency Operations

  "There certainly will be job disruption. Because what's going to happen is robots will be able to...

Customer-Driven Innovation

"The best kind of innovations are the innovations requested by our customers." says Ellen Coulter,...