--- title: Why You Should Track Employee Time description: Do you track time for your employees? If not, you’re missing very important information to determine the success of your agency. For service-based industries like advertising, time tracking is critical. Without it, it’s impossible to see the full picture of your business. image: https://blog.gotoadvantage.com/hubfs/Advantage%20HubSpot%20Migration%20Files/team4.jpg --- [![Simplifi_Advantage_White](https://blog.gotoadvantage.com/hubfs/Simplifi_Advantage_White.svg "Simplifi_Advantage_White")](https://gotoadvantage.com/) - [Finance and Accounting](https://gotoadvantage.com/finance-accounting) - [Project Management](https://gotoadvantage.com/project-management) - [Media Planning and Buying](https://gotoadvantage.com/media-planning-buying) - [Service and Support](https://gotoadvantage.com/service-support) - [Request a Demo](https://info.gotoadvantage.com/demo-request) # Take Advantage ![](https://blog.gotoadvantage.com/hubfs/Advantage%20HubSpot%20Migration%20Files/team4.jpg) # Why You Should Track Employee Time Published by [Carol Robinson](https://blog.gotoadvantage.com/author/carol-robinson) on 13/09/2024 Do you track time for your employees? If not, you’re missing very important information to determine the success of your agency. For service-based industries like advertising, time tracking is critical. Without it, it’s impossible to see the full picture of your business. Perhaps you tried (and failed) to get your staff to do timesheets in the past. But it’s worth your while to figure out a way to make it work. According to the [Harvard Business Review](https://hbr.org/2015/01/workers-are-bad-at-filling-out-timesheets-and-it-costs-billions-a-day), the US economy is losing 50 million hours (an estimated $7.4 billion) a day because time was not tracked.   ## **Profitability and Utilization Reports** Which client takes up most of your team’s time? Is the client’s portion of the revenue pie proportionate to that time? Without information about employee hours, you would be unable to run a complete [Client Profitability Report](https://blog.gotoadvantage.com/reports-every-ad-agency-needs). And with no employee time data, running an [Employee Utilization](https://blog.gotoadvantage.com/measuring-your-employees) Report is impossible.   ## **Employee Availability** To be effective, Project Managers need to know there are enough resources  [available](https://blog.gotoadvantage.com/how-to-reduce-employee-burnout)to complete assignments and meet deadlines. Do you know if your employees are over-utilized? Over-worked employees are subject to decreased productivity and [burnout](https://blog.gotoadvantage.com/signs-of-employee-burnout-and-how-to-prevent-it). Knowing how many hours they work tells you if you need to hire more people. The same is true for under-utilization. Avoid [employee downtime](https://blog.gotoadvantage.com/eliminating-employee-downtime) by tracking hours. Keep your most talented employees engaged by giving them work that has been on the backburner.   ## **Client Audits** It is common to be audited for time reports by government clients and those whom you bill by the hour, but it can happen with any client. In addition to the number of employee hours, an [audit](https://blog.gotoadvantage.com/are-you-ready-for-an-audit)would typically request project reference, dates, and the function the hours were for. Not collecting this information leaves your agency vulnerable to not being able to produce the data to survive the audit.   **“So, how do I get employees to log their time?”** When it comes to motivating employees to track time, honesty and transparency go a long way. First of all, assure them that the purpose is not to spy on them. Here are some points you can make to foster support for time tracking: [Back to Blog](https://blog.gotoadvantage.com) - [Tweet](https://twitter.com/share) ## Related Articles ## [Save Time and Reduce Risk by Automating Your AP Process](https://blog.gotoadvantage.com/save-time-and-reduce-risk-by-automating-your-ap-process) Automate payments, replace checks and earn monthly cash rebates with AdvantagePay. Advantage has... [Read More](https://blog.gotoadvantage.com/save-time-and-reduce-risk-by-automating-your-ap-process) ## [Maximize the Effectiveness of Agency Communication](https://blog.gotoadvantage.com/maximize-the-effectiveness-of-agency-communication) Communication is the key to every successful relationship, especially with business relationships.... 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