Take Advantage Blog

Your Media Planning Could be Faster, Easier and More Effective

Have you heard about the Media Mix & Rate Templates feature? It was released in 2021 and Advantage...

Do You Have the Best Media Mix to Reach Your Goals?

Digital media evolves with breathtaking speed. Shifting audience trends and new advertising...

New and Enhanced Features Make Project Management Easier than Ever

Discover the Evolution of AQUA and how our latest version improves the user experience with...

How Your Agency Can Thrive in 2022

As the New Year arrives, agencies are under tremendous pressure. The past year delivered more...

Advantage Partners with IPS to Transform Payables Lifecycle

Advantage Partners with IPS To Streamline Accounts Payable Processing

How COVID-19 has Impacted the Advertising Industry

By Raquel McLeod and Sofia Paredes-Wieland

A Plain and Simple Broadcast Media Planning and Buying Workflow

Here’s a simple bird's eye view of a broadcast media planning and buying workflow. From start to...

Steps Your Agency Should Take During Challenging Financial Times

The last few months have been like riding a roller coaster, and no one knows when things will...

Why Your Agency should use Purchase Orders

Clients often ask why they should use Purchase Orders. They are typically used when the vendor...

We're in Uncertain Times: 8 Action Items to Take NOW

To say that the COVID-19 Crisis has changed everything is an understatement. We are experiencing a...