Take Advantage Blog
Discover all of the latest news and helpful insight from the Take Advantage blog!
Do You Have the Best Media Mix to Reach Your Goals?
Digital media evolves with breathtaking speed. Shifting audience trends and new advertising...
2 minute read
The New AQUA is Here!
AQUA v6.70.07 is a major upgrade that contains exciting new features and enhancements for project...
2 minute read
Simpli.fi Acquires Advantage Software
Ad agencies will have more resources available than ever!
2 minute read
New and Enhanced Features Make Project Management Easier than Ever
Discover the Evolution of AQUA and how our latest version improves the user experience with...
1 minute read
How Your Agency Can Thrive in 2022
As the New Year arrives, agencies are under tremendous pressure. The past year delivered more...
3 minute read
Advantage Partners with IPS to Transform Payables Lifecycle
Advantage Partners with IPS To Streamline Accounts Payable Processing
1 minute read
How COVID-19 has Impacted the Advertising Industry
By Raquel McLeod and Sofia Paredes-Wieland
2 minute read
A Plain and Simple Broadcast Media Planning and Buying Workflow
Here’s a simple bird's eye view of a broadcast media planning and buying workflow. From start to...
2 minute read