New business is the lifeblood of every agency, but does all new business have the same value to the agency?
It's the time of year for holiday parties and social gatherings of all types, so we've collected some of the best wisdom and quotable quotes from leaders and legends in advertising to make sure you're never at a loss for words.
Every agency uses metrics to track and measure the success of employees, teams and the business as a whole. These metrics are often called KPIs (Key Performance Indicators) within client organizations and the KPIs you choose determine what the agency values and also impacts the agency's culture.
The economy is humming, businesses are growing and the employment rate in the US is at an all time high which means agencies everywhere are looking for people
Tis the season for parties, presents and PTO, all of which can end up costing the agency a good amount of money. So this week we're sharing ideas that allow you to thank your clients without putting the agency in debt.
As the end of the year approaches, the requests for vacation time start poring in and the agencies that don't manage those requests well end up with either an empty agency and angry clients or angry employees who didn't get to take the time off they asked for.
Talented Project Managers are hard to come by and they're not all in Project Management right now.
The advertising agency model is over 100 years old and although there are countless versions of it, the reason it has lasted so long is because every competency represented has a purpose and reason for being there.
Now that we're in the 4th quarter, most agencies are starting to plan for 2019. Account leads should have a handle on the revenue their accounts will deliver this year and they should be formulating their plans and expectations for next year.
Pricing projects at agencies can be more of an art form than a science, but it doesn't have to be and it shouldn't be.