Knowledge is Power! The most successful businesses regularly analyze reports that provide actionable insights. In other words, the most relevant reports help leaders make informed decisions to improve and grow their business. Advertising agencies are service firms whose business includes creative projects and media buying, facilitating the need for unique information to stay fully informed.
If you resolved to reduce the amount of paper in your agency to save time, money and the environment, you’ve probably taken steps to implement the policy. Perhaps you’ve opted out of paper bank statements and vendor invoices, replaced your fax machine with electronic faxing and store documents in the cloud. Well done! But have you reached your paperless goal?
There was a time when people took a job and stayed in that job for their entire career; 20 years or more. Those days are long gone.
For better or worse, meetings are a large part of our professional lives. Some days you just bounce from one meeting to the next. And we've all wondered... is it really a good use of our time?
Project Management is a challenging task no matter what the deliverable is.
"It's just a small change..." is usually how the conversation starts.
Advertising agencies are experts at advising clients on their business. If a product or service is too complex, the agency will work with the client to distill it down to the fewest fundamental attributes in order to end up with something simple to convey.
It seems that prognosticators have been predicting an economic downturn for the past 3 or 4 years now, but lately such talk has been picking up steam and at some point it starts to become a self-fulfilling prophecy.
The concept of outsourcing work is nothing new to the advertising industry; in fact the industry itself is built on companies doing just that, so it should come as no surprise that agencies are some of the heaviest users and drivers of the "gig economy".
Every software product goes through a development process that involves testing the product internally (Alpha testing) followed by testing the product with a select group of users (Beta testing) before the product is finally released to the general public. Every now and then agencies are given the chance to beta test a new version of software they're currently using, or software they're...