The advertising agency model is over 100 years old and although there are countless versions of it, the reason it has lasted so long is because every competency represented has a purpose and reason for being there.
The assets of an advertising agency go in and out of the front doors every day, so it's crucial for the agency to have tools to measure, understand and optimize the utilization of those assets in the same way that factories need to measure, monitor and maintain the up-time for their production equipment.
If you've watched your share of Star Trek episodes, you've come across an alien species called the Borg. On a search for perfection, they assimilate other species into their own collective "hive mind" and are considered one of the most formidable characters in the Star Trek series. Their greatest strength comes from the vast knowledge of all the cultures they've conquered and assimilated.
The summer is over and we're quickly approaching that time of year where the forecasts you handed in back in December or February are going to prove prescient or embarrassing. This is the time of year when every bit of revenue counts and everyone's bonus is on the line. What are some smart moves you can make to end the year strong?
The agency world is a chaotic space, with hard to project revenues tied to uncontrollable client finances and market forces. Yet agencies still have to be profitable and grow every year. In this post, we discuss the strategy of focusing on those elements that are in the agency's control. Improving the agency's finances and performance through benchmarking.
At Advantage Software, we're constantly working to improve our products and services. To that end, we're rolling out improvements to our software that significantly impact and improve the user's experience. We're highlighting a few of them in this post with the hope that our readers might examine their own digital products from the same perspective and find some useful improvements to make as...