Integrated Project Management
Project Management is a challenging task no matter what the deliverable is. You have to know the capabilities of your resources so you can estimate and price projects profitably. You have to know the bandwidth of your resources so you can develop timelines that are realistic and achievable. And you have to develop Statements of Work (for most projects anyway) that accurately define the projects in terms that are specific enough for the client, but not so prescriptive that you quash any hope of creative improvement.
Then comes the job of actually managing the team successfully:
-keeping everyone motivated
-making sure everyone stays on task
-keeping everyone informed
-preventing egregious working hours and conflicts with other projects and accounts
-And of course, managing scope creep
Integration also helps manage risk on projects, as Advantage automatically calculates Burn Rates at the project level and individual team member for easy monitoring . The system's Risk Analysis features help PMs recognize and take steps to manage issues that are causing or likely to cause projects to exceed budget and/or timelines.
Integrated Project Management involves ingesting a variety of data inputs from different parts of the agency and leveraging automation to quickly analyze that data and present it to the Project Manager in an actionable format with forecasted probabilities that can help them make decisions to guide, protect or even increase the profitability of a given project.
With all the talk about AI and automation having negative effects on the workforce, this is an example where automation really augments the capabilities of a Project Manager for the benefit of everyone on the team. If your agency is still working with multiple software systems across Project Management, Accounting and Media, you have a lot to gain by moving to a centralized, integrated system that enables you to put automation to work for the shop. It's cheaper, more efficient and far more effective.
Find out how easy it is to move to and run an integrated agency management system by scheduling a free online demo of Advantage Software. Your Project Managers will thank you!