Take Advantage Blog
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East Coast vs West Coast PM Model
The advertising industry is over 150 years old and over those years many different models have come...
3 minute read
Easy Ways To Show Clients Appreciation
It costs far more to win a new client than it does to keep an existing one. Agencies tend to think...
4 minute read
Product Evolution
In the advertising space, we tend to think of ourselves as service providers vs product-based...
2 minute read
The Ideation Deliverable
Agencies are expected to be the hotbed of brilliant ideas and constant innovation, but when...
2 minute read
Growing Pains
If you've worked at an agency that experienced rapid growth, you know how taxing it can be on every...
4 minute read
Reduce Your Operating Costs
Agencies today face continual pressure to reduce their prices even as their costs of doing business...
3 minute read
Buy, Borrow or Build
When you're looking to add a capability or competency to an agency, there are generally three...
3 minute read
Increase Agency Productivity This Summer With These 3 Tips
Twenty years ago, summertime was a slow time for agencies. Clients were on vacation, the hot days...
2 minute read
Client Investment or Extortion?
Every agency strives to act like and be considered a partner for their clients - not a vendor. The...
3 minute read