Every agency uses metrics to track and measure the success of employees, teams and the business as a whole. These metrics are often called KPIs (Key Performance Indicators) within client organizations and the KPIs you choose determine what the agency values and also impacts the agency's culture.
The economy is humming, businesses are growing and the employment rate in the US is at an all time high which means agencies everywhere are looking for people
Tis the season for parties, presents and PTO, all of which can end up costing the agency a good amount of money. So this week we're sharing ideas that allow you to thank your clients without putting the agency in debt.
As the end of the year approaches, the requests for vacation time start poring in and the agencies that don't manage those requests well end up with either an empty agency and angry clients or angry employees who didn't get to take the time off they asked for.
Talented Project Managers are hard to come by and they're not all in Project Management right now.
The advertising agency model is over 100 years old and although there are countless versions of it, the reason it has lasted so long is because every competency represented has a purpose and reason for being there.
Now that we're in the 4th quarter, most agencies are starting to plan for 2019. Account leads should have a handle on the revenue their accounts will deliver this year and they should be formulating their plans and expectations for next year.
Pricing projects at agencies can be more of an art form than a science, but it doesn't have to be and it shouldn't be.
The assets of an advertising agency go in and out of the front doors every day, so it's crucial for the agency to have tools to measure, understand and optimize the utilization of those assets in the same way that factories need to measure, monitor and maintain the up-time for their production equipment.
If you've watched your share of Star Trek episodes, you've come across an alien species called the Borg. On a search for perfection, they assimilate other species into their own collective "hive mind" and are considered one of the most formidable characters in the Star Trek series. Their greatest strength comes from the vast knowledge of all the cultures they've conquered and assimilated.