"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be more accurate for the agency space. Massive clients like P&G who spend billions of dollars on advertising each year (P&G spent $7.1 billion in 2017) tend to dictate how agencies (and agency holding companies) position themselves in the marketplace. That positioning; a balance between creative...
Media planning is a tough job, full of complex data sets, difficult decisions and oceans of information. Add to that the endless meetings with Account, Creative and the clients, and you've got plenty of opportunities to use some brilliant quotes. To help out, we've compiled twenty of the best that give you a mix of funny, smart and insightful. Memorize them all and you'll never be at a loss...
"There certainly will be job disruption. Because what's going to happen is robots will be able to do everything better than us. ... I mean all of us," said Musk, speaking to the National Governors Association in July.
"The best kind of innovations are the innovations requested by our customers." says Ellen Coulter, President of Advantage Software. Her company is living proof that organizations can be extremely successful without a large R&D Department if they simply listen to the requests of their customers.
How many times have you experienced the following scenario; everything is relatively quiet for a few weeks, but you hear rumblings that there are some big projects coming down the pipe.... Client Service keeps asking the clients when, what, how long, etc. but get nothing or just vague answers in return. Then the floodgates open
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Every agency has them - the yin and the yang - the people who are always in the office and the ones who are always on the road.
There once was a time when the Client told the Agency what they wanted. The Agency filled out a Creative Brief. The Client approved said Brief and the Agency went dark for a few weeks only to return in the Creative Review to present a variety of concepts, each of which "delivered" on the Brief, but at different levels of creativity (as in; one concept was "way out there", one was "pushing it a...
"Agile" is a buzzword that has been applied to many things in the business world, but the meaning of which is often obscure (probably because it's been applied to too many things...). The word itself isn't hard to define; an agile business is one that can move quickly, adapt to change, operate faster, etc. Agility is good.
Communication is the key to every successful relationship and nowhere is that more true than in the agency business. Whether it's internal communications helping you get the work through the agency or external communications helping you manage client expectations, how, when and what you say will either help drive the project (and team) to success or doom it to failure.
Think fast - what is the one device in your life that you absolutely cannot do without?