Every agency strives to act like and be considered a partner for their clients - not a vendor. The difference being that vendors just sell you something. They're not concerned about your business, they're not invested in your success and they're not interested in building a relationship with you unless by that you mean keeping your credit card on file so they can auto-charge your next order.
The movie "NEXT" is about a magician who can see 2 minutes into the future. That doesn't sound like a lot of time, but it turns out it's enough to create a two hour movie script around.
What if you could see into the future? What if your software was able to generate the information you need to predict the near future? Or better yet - what if it did that for you using predictive analytics?
If you've ever tried doing your own plumbing, you know what a nightmare it can be. There are so many kinds of pipes, sizes, connectors, sealants and materials that it's literally mind-boggling. And here's the best part; if you don't pair just the right materials you get leaks. Leaks that destroy your home. Leaks that drive you crazy trying to fix.
Email has many purposes, but document management is not one of them. We send and receive documents in our emails all the time, but try finding that document later when you really need it (like during an audit) and you’ll be amazed at how they disappear…
Retainers are popular with both agencies and clients because each view the retainer as a way of managing risk. As Warren Buffet put it; "Risk comes from not knowing what you're doing." So who takes the risk when it comes to a retainer?
We're not going to hold you in suspense; a 2016 article in the Harvard Business Review entitled "Sprints Are The Secret To Getting More Done" pretty much gives it away.
Before we can get into why it exists and what to do about it, let's make sure we all know what it is. We've all experienced it either at work or in personal life. "Ghosting" is what you call it when someone suddenly goes deathly quiet on you for no reason.
Agencies have needs and employees have needs. Why is it so difficult to align those needs successfully?
"Moore's Law", named after Gordon Moore, co-founder of Intel, suggests that the speed of computer processors will double every two years. The theory has held true for the past 50 years and continues to be a reference for the speed of technology progression.
"He who has the gold, makes the rules." or so says the (revised) Golden Rule, and that couldn't be more accurate for the agency space. Massive clients like P&G who spend billions of dollars on advertising each year (P&G spent $7.1 billion in 2017) tend to dictate how agencies (and agency holding companies) position themselves in the marketplace. That positioning; a balance between creative...