Have you heard about the Media Mix & Rate Templates feature? It was released in 2021 and Advantage clients are successfully using it to streamline their media planning. We turned to the expert, Colleen Schwab, Advantage’s Director of Media Services, for insights about this exciting feature.
Digital media evolves with breathtaking speed. Shifting audience trends and new advertising opportunities can make even the most seasoned media professional feel overwhelmed. How do you know which tactics will best reach your campaign goal? Fortunately, there are solutions that help you do just that.
Discover the Evolution of AQUA and how our latest version improves the user experience with our unique tabbed interface and new modules that streamline and simplify everything you do.
Advantage Partners with IPS To Streamline Accounts Payable Processing
Here’s a simple bird's eye view of a broadcast media planning and buying workflow. From start to finish, a standard step-by-step process for broadcast planning and buying looks like this: