Have you heard about the Media Mix & Rate Templates feature? It was released in 2021 and Advantage clients are successfully using it to streamline their media planning. We turned to the expert, Colleen Schwab, Advantage’s Director of Media Services, for insights about this exciting feature.
Digital media evolves with breathtaking speed. Shifting audience trends and new advertising opportunities can make even the most seasoned media professional feel overwhelmed. How do you know which tactics will best reach your campaign goal? Fortunately, there are solutions that help you do just that.
AQUA v6.70.07 is a major upgrade that contains exciting new features and enhancements for project management, media and accounting.
Ad agencies will have more resources available than ever!
Discover the Evolution of AQUA and how our latest version improves the user experience with our unique tabbed interface and new modules that streamline and simplify everything you do.
As the New Year arrives, agencies are under tremendous pressure. The past year delivered more uncertainty for the advertising industry. Here are seven steps to position your agency to thrive in the new year.
Advantage Partners with IPS To Streamline Accounts Payable Processing
Here’s a simple bird's eye view of a broadcast media planning and buying workflow. From start to finish, a standard step-by-step process for broadcast planning and buying looks like this: