"It's just a small change..." is usually how the conversation starts.

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Advertising agencies are experts at advising clients on their business. If a product or service is too complex, the agency will work with the client to distill it down to the fewest fundamental attributes in order to end up with something simple to convey.

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It seems that prognosticators have been predicting an economic downturn for the past 3 or 4 years now, but lately such talk has been picking up steam and at some point it starts to become a self-fulfilling prophecy.

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The concept of outsourcing work is nothing new to the advertising industry; in fact the industry itself is built on companies doing just that, so it should come as no surprise that agencies are some of the heaviest users and drivers of the "gig economy".

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Every software product goes through a development process that involves testing the product internally (Alpha testing) followed by testing the product with a select group of users (Beta testing) before the product is finally released to the general public. Every now and then agencies are given the chance to beta test a new version of software they're currently using, or software they're...

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New business is the lifeblood of every agency, but does all new business have the same value to the agency?

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It's the time of year for holiday parties and social gatherings of all types, so we've collected some of the best wisdom and quotable quotes from leaders and legends in advertising to make sure you're never at a loss for words.

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Every agency uses metrics to track and measure the success of employees, teams and the business as a whole. These metrics are often called KPIs (Key Performance Indicators) within client organizations and the KPIs you choose determine what the agency values and also impacts the agency's culture. 

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The economy is humming, businesses are growing and the employment rate in the US is at an all time high which means agencies everywhere are looking for people

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Tis the season for parties, presents and PTO, all of which can end up costing the agency a good amount of money. So this week we're sharing ideas that allow you to thank your clients without putting the agency in debt.

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